I think that "Dura-Wear" is a great name for a sock and clothing line. Why would you Wear and else Dura-Wear lasts!
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Dolcenegosyante: Thanks for the entries. Some very good ones there. Eskarina: The comp will close after 10 days, of the start of the thread, or as long as it takes for an apropriate submission.
I PMed you a while back and just wanted to see if you got it, and I just thought of another great idea... Athletic Trend The .com is available as well as others. The name is different, but yet you know what the product is in a sense. It also applies to your target audience as they are old enough to want to 'fit in' with the crowd, but not too old where they will wear whatever fits when it comes to wearing any type of athletic, fitness, or warmup clothing. Can always make it The Athletic Trend or Athletic Trends.