Hello, I am starting a web based business that will rely solely on advertising for revenue, at least to begin with. I was wondering if anyone knew of a formula I could use to generate a three year cash flow projection based on ad revenue. I know I have to factor in things such as how much site traffic I expect and how many among those numbers will actually click on ads etc. Can anyone help a little with this? Thanks
Perhaps I phrased my questions incorrectly. I need help on this from the ground up. I'm talking how do I even come up with those numbers in the first place? And are pay-per-click ads the only ones out there or are there ones that pay you to sit on your site? And what types of forumlas if any can I use? For instance: 10 000 impressions = 1000 ad clicks at $0.10 per click with equals $100.00 And how would I factor in other types of ads too? I just need a little help on three year projections in general but esp when it comes to web based numbers. Any help as always is appreciated.