3 Ways To Sell More eBooks & "Information Products"

Discussion in 'General Chat' started by yingchao, Jul 21, 2009.

  1. #1
    If you're interested in selling eBooks or other "Information
    Products" online, then here are a few tips to make sure you make
    the most money:
    1) Choose a niche where customers have a VERY strong EMOTIONAL
    NEED.
    Why do most eBooks and other Information Products fail - and
    leave the author with nothing to show for their effort but wasted
    time?
    Because they selected their niche or their topic based on what
    they themselves were INTERESTED in rather than what people were
    LOOKING FOR.
    If you want to make money with your eBook or other Information
    Product, then you must choose a niche that is loaded with buyers
    who are EMOTIONAL about their need.
    Not "interested."
    EMOTIONAL.
    If they're not feeling a strong emotional drive to solve a
    problem or get their desire, then they won't be motivated to BUY
    from you.

    2) NARROW your niche - don't "widen" your niche.
    Another reason why most eBooks and Information Products fail is
    because the author or creator wasn't thinking like a CUSTOMER.
    Customers don't like to buy things that will fix all their
    problems.
    They like to buy things that will fix their ONE BIG problem.
    If you've got sharp back pain, and you want to buy a book about
    how to fix it... would you buy a book called "All About
    Health"...?
    NO WAY.
    You'd buy a book that's SPECIFICALLY about how to fix back pain.
    If you want to learn how to build your own website for your
    business... do you go to the bookstore and buy a book called
    "Everything About The Internet And Computers"?
    NO WAY.
    You buy a book called "How To Build Your Own Website."
    Most of the time in life, it's not wise to be "Narrow Minded."
    When you're choosing your niche or creating a product, IT IS.

    3) Create a high "Perceived value" report or video - and then
    GIVE IT AWAY.
    As the internet becomes more and more "noisy" - and customers
    have more and more options... and therefore more and more
    confusion...
    ...it's important to CUT THROUGH THAT NOISE.
    The best way to do it?
    Create something valuable, then GIVE IT AWAY.
    Yes, I said give it away.
    And don't just give away any old information.
    No. You're going to want to create a report, video, teleclass, or
    other product - and make it about your BEST STUFF.
    Don't save your "good stuff" for last. Give it away up front!
    When your prospective customer comes to your website and gets
    something that's very, VERY valuable from you for free - they
    will then say to themselves...
    "If this is the stuff they're giving away, then the product
    they're selling must be GREAT."
    That's why you give away your BEST stuff for free up front (and
    make sure you ask your prospective customers to opt-in to your
    email list in order to get your free product!)
     
    yingchao, Jul 21, 2009 IP
  2. grigson

    grigson Peon

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    #2
    Thanks for information. It will really help me to know way to sell ebooks.
     
    grigson, Jul 21, 2009 IP