3 Ways To Make More Money With PPC Advertising There are several ways to optimize your PPC campaigns. Here I will share what I believe to be the most important 3. 1. Geotargeting - Only target your exact audience. There is no point paying for clicks from Cambodia when your prices are in U.S. Funds. 2. Choose related keywords based on your landing page and your PPC ad. 3. Set your keywords to exact match. These are the top optimization tips in my opinion. Please share if you have others.