How to make 3 way link exchange in the best way? What effects better 3 way link exchange or reciprocal link exchange? And why?
The second site from which you will give links must be a good one, with original content, the link pages must have PR too, and the second site must be on another IP with the C block different from that of your main site. The best way to do three way link exchanges is to manually search for the partner sites and than mail them. It is safe to have two or three more sites from which you can give links. Also the topic of the sites from which you will link must be related or complimentary to your main site, otherwise you will find very few webmasters interested in linking to you.
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I think 3 way link exchange is the same with one way type of linking. I heard that 3 way or 1 way is the best than reciporcal link exchange. For 3 way linking type I currently used a directory or a high quality directory with high Page rank for the reciprocal.