3 Types of keywords

Discussion in 'Google AdWords' started by jcv1972, Sep 11, 2009.

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  1. #1
    Can someone explain the 3 types of keywords for adwords? one with brackets..etc
     
    jcv1972, Sep 11, 2009 IP
  2. JHardy_WV

    JHardy_WV Peon

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    #2
    [keyword] = exact match
    "keyword" = phrase match
    keyword = broad match
     
    JHardy_WV, Sep 11, 2009 IP
  3. jcv1972

    jcv1972 Well-Known Member

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    #3
    I dont get difference between broad vs phrase
     
    jcv1972, Sep 11, 2009 IP
  4. magda

    magda Notable Member

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    #4
    phrase means it can have other words before or after it to make a longer search term - for example, if you've got 'banana' as a phrase match, your ad can also show for 'fresh banana', 'banana yellow' 'where can I buy a banana smoothie in Salisbury"
    broad is VERY broad - it means you can show for synonyms and related terms , e.g. 'yellow fruit' 'apples' 'something with a skin'
     
    Last edited: Sep 11, 2009
    magda, Sep 11, 2009 IP