Knowing how search engines work is VERY IMPORTANT! Search engines look at 3 areas: 1. Relevancy 2. Popularity 3. Originality You wont succeed if you dont understand this! #1 BE RELEVANT!!! Only talk about your niche if you want to rank high! If you go off topic or talk about 20 different things, seach engines cant determine how to rank your site! The usage of KEYWORDS is KEY! Use relevent keywords to your niche! #2 BE KNOWN!!! Be proactive by getting your content seen! Sites linking to you is a must have! Forums, Twitter, Facebook, Myspace, Blogs, ect. , are free and very helpful in doing that! Not only do they get the word out, they also have all of that traffic going through there daily! #3 BEING ORIGINAL IS KEY!!! Being original is a must because search engines are looking for fresh information! Making a lot of different versions backlinking to your sit is an easy way to do that!