1) Because its owned by the Google, which is your main source of traffic 2) Because Big G usually prefer its own profiles than from other companies & 3) Because Google still promotes G+ even after its bad initial performance and there should be a reason !!!
First of all it gives you better search(it's what google was built on);now hash tags appears in your search, it improves your searching;page for your business on G+ can help your visibility and ranking.
Google + has a great search for marketing.. Here is what you need to do: Build a strategy as to how it fits into your overall SEO plans Set outcomes as to what you are seeking to achieve from a Social SEO perspective. And I mean, put numbers on it all! Get started on Google+ Create a network of people who are authoritative in your subject areas Build a community of people around you who are engaging on your content Create engaging content and post on a regular basis Track the results you are getting from social direct and from Google Search Scale and continue.
i dont believe that google prefers google+ instead of companys profile.my site lost ranking when i connected it to google + profile (for authorisation). Google + profile need to be a quality profile with good content and related circles - to become seo friendly
I agree with you Constructor Decasa, & would like to add some more reasons... 1. Google+ has an immediate impact on SEO results. 2. Google Authorship Alone Does Not Appear to be a Ranking Factor. 3. New Sites Can Rank Quickly with Google+ and Retain Rankings. Thanks
I have also read it somewhere that you can post as much as you like on G+ and you won't be marked as a spammer because its Google's own creation, and they don't stop from posting. Is that true?
G+ is the only social media which is good for ranking. Also it brings good traffic, so it’s better to pay attention to it.
Actually G+ brings decent traffic in just couple narrow niches, It's definitely worth having as a gesture towards Google, but in most cases it doesn't deserve real attention, at least in terms of driving traffic -- bookmarking sites and social networks work way much better
Google+ is better than Facebook or Twitter for SEO Google+ is more fun (if there is any game on it) Google+ is more "peaceful"
G+ is useful for now, while Google is still pushing it, as it puts Google's own thumb on the scale to improve rankings. That is not exactly an "organic" or natural way to move up in the search engine, and is subject to reversal whenever Google changes its policy about its features, as it has for other services it has pushed. Other than for the ranking, does anybody REALLY, inherently like Google+ compared to Twitter, FB, Instagram or other social media? Whatever you think about the other sites, at least their value is centered on being SOCIAL communities, not SEO or ranking tools.
Several times over the last year I have written a blog post for a client, shared it on Google Plus, then instantly on the first page of Google. I love that, it's almost like magic!
Of course, the link is to my Google Plus page, so doesn't count for their SEO, but still, just saying, it's a boost either way and an ego lifter for sure.