Can't find anyone to answer this, maybe I'll have better luck here 1. With advanced segments, when I set the segment to match a title exactly it still shows traffic from pages that aren't using that tile (even though I've deselected all other segments including "all traffic"). I want to show only traffic for a specific page since it's the only way I've found to check the conversion rate of a specific landing page. Anyone know of a simpler way or what I'm doing wrong? 2. Is there an easy way to filter out paid traffic from non-paid? The built-in option seems to only work for Adwords traffic when the accounts are linked. Linking the accounts isn't always an option though, and it still leaves the problem with paid traffic from other search engines 3. For traffic from Yahoo paid search, it gets tagged with a bunch of variables such as OVRAW. For each value of this GA sees it as a different landing page. How can I make GA treat the page as one and the same regardless of the values of OVRAW, OVKEY etc? Anyone? Thanks