1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

3 line ad - not seen this before

Discussion in 'Google AdWords' started by leeds1, Jan 11, 2006.

  1. #1
    3 line ad - not seen this before
    SEMrush
     

    Attached Files:

    leeds1, Jan 11, 2006 IP
    GuyFromChicago likes this.
    SEMrush
  2. GlenB

    GlenB Guest

    Messages:
    22
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Interesting. I've never seen that before either.
     
    GlenB, Jan 11, 2006 IP
  3. joch21

    joch21 Peon

    Messages:
    633
    Likes Received:
    31
    Best Answers:
    0
    Trophy Points:
    0
    #3
    ive seen it. dont know how to do it though
     
    joch21, Jan 12, 2006 IP
  4. toughguy

    toughguy Well-Known Member

    Messages:
    846
    Likes Received:
    26
    Best Answers:
    0
    Trophy Points:
    118
    #4
    Saw it few times. What is so amazing in it??
     
    toughguy, Jan 12, 2006 IP
  5. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,731
    Likes Received:
    528
    Best Answers:
    0
    Trophy Points:
    0
    #5
    The additional space provided for ad copy.

    Funny this screen shot surfaces after Yahoo announced they are shortening their ads to 70 characters (on Jan 18)...just like AdWords ads:)
     
    GuyFromChicago, Jan 12, 2006 IP
  6. MKInfo

    MKInfo DP Guard Dog

    Messages:
    1,481
    Likes Received:
    97
    Best Answers:
    0
    Trophy Points:
    140
    #6
    I could tell you how it's done................but then I'd have to kill you:D
     
    MKInfo, Jan 12, 2006 IP
  7. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,731
    Likes Received:
    528
    Best Answers:
    0
    Trophy Points:
    0
    #7
    It's not just a ad format test?
     
    GuyFromChicago, Jan 12, 2006 IP
  8. lorien1973

    lorien1973 Notable Member

    Messages:
    12,210
    Likes Received:
    603
    Best Answers:
    0
    Trophy Points:
    260
    #8
    I think the 3 liners are CPM ads. Google still does those for bigger accounts. I've seen them in the past, but they are less and less frequent.
     
    lorien1973, Jan 12, 2006 IP
  9. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,731
    Likes Received:
    528
    Best Answers:
    0
    Trophy Points:
    0
    #9
    Isn't that screen shot of a Google results page? Unless I completely missed something you can't run CPM ads on Google results pages, only on sites that are in the content network.

    I run quite a few cpm campaigns too and have never seen an option to extend my ad copy.

    :confused:
     
    GuyFromChicago, Jan 12, 2006 IP
  10. lorien1973

    lorien1973 Notable Member

    Messages:
    12,210
    Likes Received:
    603
    Best Answers:
    0
    Trophy Points:
    260
    #10
    I know of at least 1 advertiser who ran CPM ads in google SERPs (as of a year ago). I haven't asked him about it in a long time, though. I know it used to be possible for people who did a ton of adwords money (around 6 digits/month or something).
     
    lorien1973, Jan 12, 2006 IP
  11. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,731
    Likes Received:
    528
    Best Answers:
    0
    Trophy Points:
    0
    #11
    Wonder if that was a test that G ultimately decided against.

    I guess the bigger question is why would anyone want to have a CPM ad on Google serps? :confused:
     
    GuyFromChicago, Jan 12, 2006 IP
  12. lorien1973

    lorien1973 Notable Member

    Messages:
    12,210
    Likes Received:
    603
    Best Answers:
    0
    Trophy Points:
    260
    #12
    It very well could be, that once google went to CPC instead of CPM a few years ago, they let big spenders keep their CPM ads up before switching them over? I dunno. CPM ads always sucked for me and I hated adwords when it used em.

    If you are above the SERPs (instead of besides), and the CTR is high enough, it could be a better idea to have CPM instead of CPC ads there (for the advertiser, at least). When my adwords run on top of SERPs, I run about 20% CTR. i pay about 30 cents/click. Given the right CPM, I'd give it a go.
     
    lorien1973, Jan 12, 2006 IP
  13. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,731
    Likes Received:
    528
    Best Answers:
    0
    Trophy Points:
    0
    #13
    How would you target CPM on Google serps? If you're targeting by keyword wouldn't it make more sense to follow the CPC model? Running untargeted CPM ads on Google would be a disaster imo.

    I just can't see Google running CPM ads on their serp pages. That would be a direct contradiction to everything they've done (quality score, landing page being a factor, etc) to try and make AdWords ads "more relevant".
     
    GuyFromChicago, Jan 12, 2006 IP
  14. lorien1973

    lorien1973 Notable Member

    Messages:
    12,210
    Likes Received:
    603
    Best Answers:
    0
    Trophy Points:
    260
    #14
    Remember, adwords started out as CPM. You still picked the words you wanted to show for. They weren't untargeted.
     
    lorien1973, Jan 12, 2006 IP
  15. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,731
    Likes Received:
    528
    Best Answers:
    0
    Trophy Points:
    0
    #15

    So you think the screenshot posted in the opening of this thread is old?
     
    GuyFromChicago, Jan 12, 2006 IP
  16. lorien1973

    lorien1973 Notable Member

    Messages:
    12,210
    Likes Received:
    603
    Best Answers:
    0
    Trophy Points:
    260
    #16
    No I think its probably something that google is testing. That appears sometimes and other times it doesn't.

    I'm kinda curious how they decide who gets the 3 line ad - someone has to contact that advertiser to say - hey want 3 lines on google instead of 2?
     
    lorien1973, Jan 12, 2006 IP
  17. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,731
    Likes Received:
    528
    Best Answers:
    0
    Trophy Points:
    0
    #17
    My thoughts exactly - there's no space in the current interface (not mine anyway) to add a third line.

    Oh well, for me shorter copy has always worked better anyway. The more I write the less people listen:)
     
    GuyFromChicago, Jan 12, 2006 IP
  18. EGS

    EGS Notable Member

    Messages:
    6,078
    Likes Received:
    438
    Best Answers:
    0
    Trophy Points:
    290
    #18
    You should send it to Google. Maybe there was a system error and the advertiser got to put in 3 lines without Google declining it!? :p
     
    EGS, Jan 12, 2006 IP
  19. lorien1973

    lorien1973 Notable Member

    Messages:
    12,210
    Likes Received:
    603
    Best Answers:
    0
    Trophy Points:
    260
    #19
    That's not possible. You only have 2 lines to type in.
     
    lorien1973, Jan 12, 2006 IP
  20. rustybrick

    rustybrick User ID 3

    Messages:
    384
    Likes Received:
    41
    Best Answers:
    0
    Trophy Points:
    158
    #20
    rustybrick, Jan 24, 2006 IP