1. Does it make big difference in costs if i am paying for Adwords not in dollars, but in different currency? 2. How to follow copyright rules? I don't understand this ;[[ 3. How do you manage to make all your keywords status great? I usually have 2-3 keywords with Great status, but the rest are OK ;( Thanks
1. I don't think so - why would you want to? 2. In general, Google will let you know if one of your keywords or your advert is breaking the rules, so don't worry about it too much. If somebody's asked Google to stop people bidding on their name, you can't bid on their name. 3. You need to improve your Quality Score. It's Google's assessment of how relevant your advert and website are to the searcher. If you have a few 'Great's and mainly 'OK's, your website is probably fine, so look to your advert. What sort of clickthrough rates are you getting, and in what position (excluding the content network)? As a VERY approximate guide, I look for a minimum of about 2% CTR in positions 7-10, 3%-4% in positions 4-6, and 5%+ in positions 1-3, but this can vary depending on what competition there is for traffic...