The amount of money that can be made online is more than you think. According to a study in 2014, $300 billion dollars was spent online. The Internet offers opportunity. Unfortunately, earning these dollars isn’t as simple as just showing up. Having an online presence is the first step, but you’ll have to convince leads on why they should do business with you. You will need a solid digital marketing plan. There are a great deal of strategies around the internet that may sound strong and promising, however it won’t help your business develop. These myths have been going around like they’re the best way to advertise on the web. Here are three myths that aren’t sufficient to develop your business and ought to just be one part of a diverse digital marketing strategy. “Social media is the greatest form of marketing.” Online networking is incredible for businesses. It’s an approach to easily reach out to a large and engaged audience, yet but most of the major social media platforms are now publicly traded companies that have to generate profits for their shareholders. The organic reach of social media these days have depleted. To reach out more people, paid advertising is the sole way to do that. Free rides on social medias are long gone. The one form of marketing that has yet to change and hopefully won’t, is e-mail marketing. If someone is already signed up to your email list, they will see the e-mails you’ve sent out. Your website and email list are your community. These are also the places where you can close the sale—you can’t do that on social media. “Add anyone you’ve networked with online to your email list.” There’s an old school technique being utilized. This procedure is to include anybody you’ve associated with through email or on LinkedIn to your email list. It’s said that there is a “suggested consent” and that those individuals can quit. This is TERRIBLE exhortation and a system you ought to keep running from. The general population on your email rundown ought to be individuals who joined – not individuals you chose to put. People purchase from somebody they know, as and trust. They won’t do any of those in the event that they understand that email from a listing they didn’t agree to. It’s shady and pursues away business. Read more Also related: Engaging Customers Online