Site (non-contextual) advertising is a wonderful thing that all publishers should aim for. While the contextual ads don't pay well, the targetted ones, do. Example: I was really never aware of it. But I guess if you attract enough attention to make advertisers specifically push your site via Adsense, the return is quite nice. I dare to say that it's better than cutting direct advertisement deals with partners for banner/ad placements. Discuss.
I think that lots of people would prefer non-contextual advertising, but the main problem is that is very difficult to be approbed when you apply for.
people clicking the "advertise on this site" part of an adsense banner? ..it takes them to an adwords page where they pay for ads *just on your site*. Maybe you get a higher cut of the click price?
I was saying that if can choose the ads you place it's great, but you usually need a minimum traffic and a web aprobal. You only can negatiate if you are big enougth. With adsense, it's easily aprobed, but you don't choose the ad you put.
So, are you saying that AdWords advertisers can bid for CPC ads on a specific site? I thought the "Advertise on this site" link allow advertisers to bid for CPM ads only.