Well, I have a website that is formatted as a wordpress blog. The main keyword is the equivalent to "acne" (It isn't acne, I just dont wanna give out my niche). So it's pretty generic, but it does relate very well to what my product is. Here are keyword density stats. Title: 16.7% Body: 1.8% H1/H2/H3: 7.8% Links: 5.6% Bold: 5% Meta Description: 11.1% Meta Keywords: 20% Now I know keyword density isn't everything, but it says "Keyword Relevancy: Poor". But my page is full of that exact keyword. It talks heavily about that keyword. Other longer phrases that include the keyword have 7/10s..... So I'm pretty confused. Then I've got a 4/10 keyword, but everything says "no problems". I haven't had any impressions yet for that keyword (campaign made tonight), so it doesn't have a low CTR....yet, at least. Other keywords without impressions have 7/10s..... Oh Adwords, why must you be so difficult to decipher? Fricken worse than a girlfriend to figure out.
Your problem is with CTR for that keyword - keep testing creatives, taht's usually what Google means when Relevancy is the problem. Your 4/10 on a KW with no impressions is due to historical QS for that Keyword (across all advertisers) - you need to build up a CTR history, bt with low impression numbers you'll find that difficult
Thanks for the reply. By creatives, do you mean long-tail keywords? I've got several, but I like to have the generalized keyword so I can get the long-tail keywords.
By creatives, he means your ads. Try new ads. As for relevancy, it's the keyword to ad to landing page relevancy. If you bid on "acne removing products", it's generally a good idea to have those words in your creatives. You don't need all these keywords on your landing page, although I'm sure logically you will have most if not all of them. Same if you bid on "zit remover" and similar terms. Google knows that zit = acne but QS may be improved if the ad at least mentions the word zit, a good idea in any case.
OK, quality score is very simple to understand. It is not rocket science. Basically, if your CTR is low, your score will be low. Why? Because if Google keeps displaying your ad 1,000s of times and only a few people click on it, they are not making much money from you but still have to use their resources to show your ads. As a result, your CPC will be higher and QS low.
Google state that the CTR is Joe Public's opinion of the relevance of your avert to the problem they are looking to solve. If you are selling acne treatment then Acne Cream or Ance lotion would be good keywords, Ance is too generic and perhaps more people are looking for causes or just basic info about Acne. Send us a PM if you would like me to take a look at this keyword or account
After lots of testing, my CTR shot up to around 7%, sometimes higher. As a result, my QS went to 10/10 and I am now paying the same for the #2 and #3 positions that I used to pay for #8 and #9 positions.
Is it easy or not? If I have low QS and improve it to high? Now I pause every campaign in awords and use YSM. I want to back to dwords but I feel difficult to re active ads again.
It's not hard to go back and try again. Test different ads. Testing is the key. When you have an ad that produces a decent CTR, get rid of the other ads and test one ad against your ad that is producing clicks. If that ad doesn't produce, junk it and test another. Keep testing until you find an ad that has great CTR. You can do this in one day. just bid high in the beginning so you get a lot of exposure and you can easily weed out the bad ads and achieve better quality score when you find a winning ad. Then you can reduce your bid prices. Also, you should set up a lot of ad groups that have highly defined keywords and ads associated with those specific keywords. You should always be testing new ad/keyword combinations, but you can improve your QS in one day or less.