Collaborating with entrepreneurs, professionals and influentials in digital marketing, publishing and social media, we were able to identify 25 of the best and the worst trends in content marketing this year. The article is a bit long covering the 25 different best and worst trends, but certainly informative with many perspectives on brand marketing using content. As an example some highlights include: "It’s about having your content available to customers when they want it and to do so in a non-interruptive way.", Melih Oztalay, CEO, SmartFinds Internet Marketing "This type of activity along with the decline of many mainstream journalists, has led to incorrect and often times highly biased content to infiltrate news," says Rodger Roeser, CEO of the Eisen Agency, a PR and marketing consultancy. A report by Content Marketing Institute and MarketingProfs, sponsored by Brightcove, published, "Seventy-three percent of B2B marketers said they are producing more content now compared to one year ago. While B2B content marketers continue to be challenged with producing enough content and producing the kind of content that engages — in addition to the ever-present challenge of "lack of time" — they are still making impressive strides." Read more at: https://blog.shareaholic.com/content-marketing-trends-2013/
Good to see that B2B businesses aren't putting dollars into podcasts anymore. Nothing says "our marketing strategy was designed by my grandkids" like a half-assed podcast.
The display on the website needs to be considered keeping the browsers in mind. The website should provide easy navigation to the desired results.