Hello all ! We are launching a new company named "Rock Plum" . We require a brandable logo for the company. We will be providing online services and web solutions. We have some concept already in our mind and we would like a logo come up that way. The concept goes this way - A rock will be used as a base. On top of the rock, a plum (fruit) will be sitting hanging out his legs on the rock. This plum fruit has to be cartoonish character. His expressions will be smart, hands folded, etc. He needs to express an expression which describes a worry free attitude. Colors can be used as per designers choice. There can be variations in the concept as per designers choice. We will choose the one which we like even if its not going as per our concept. The logo has to be submitted in PSD CDR or AI format along with JPEG's, PNG's etc. It should be scalable. We are not having time limit as such, but 48-72 hours should be fair enough. So guys, good luck !