"selling "more" once you’re there"? I beg to to differ. That's better marketing, nothing to do with SEO (Search Engine Optimization). Regards
the problem is everyone is doing this stuff, so it won't really help you get to the top without a lot of work and very careful implementation. Here's one that surprised me, but I'm not sure that it still works. Put your keywords lots of times into a flash document (don't do anything fancy and keep the text "static") and have that flash document active on your page. I once had a flash graphic (back before google indexed them), which was a computer screen with text scrolling the word "blah" because it was really small and I was to lazy to actually write something. I was suddenly number one for the keywords "Blah" and "Blahblah"...not the words I was going for...lol