Please accept my apologies if this has already been addressed elsewhere. I could not find answers by searching (or maybe I did not search enough!!). Looking at 24 Hour numbers from Wordtracker... (a) what is the multiplier to arrive at total 24 hour shows across ALL SE's (b) I recall a table somewhere that can predict the click-thru if you are on page 1, 2, 3, etc of search results. Does anyone have that data Using (a) and (b), I think one can get a pretty good sense of click-thrus - assuming the site descriptions being equal, etc. Thanks!