Hey guys, just thought of sharing this 1. Eliminate the need for cold calls – the letters do the work for you 2. Get referrals from your existing clients and contacts 3. Covert your letter to a 2 or 3 column display ad – leverage existing marketing dollars 4. Create retail traffic with simple mailings 5. Create website traffic 6. Sell direct to consumers without any middlemen 7. Reduce refunds 8. Build anticipation for upcoming product launches 9. Find joint venture partners 10. Endorsed mailouts 11. Email campaigns that sell and educate 12. Web page sales copy 13. Product launches 14. Autoresponder sales campaigns 15. Phone script 16. Collect on outstanding bills 17. Get warm leads from “cold lists†18. Fill seminars 19. Find distributors 20. Build an online database 21. Improve sales with eBay 22. Customer Appreciation events 23. Upsell your present customers on upgraded versions
Nice list. BTW, don't feel you have to reply to say 'thank you contentboss for your comment'. I'm sure the thread will get bumped up anyway.
I would like to add my list To introduce new products to existing customers To get prospects to call you To ask for referrals To directly sell services and products To generate publicity To sell seasonal promotions To sell out last year’s product, get it off the shelves and out of the warehouse. To create direct response advertising To sell subscriptions or memberships To introduce new services to existing customers/clients To create a multi step promotion program