Apologize for the bad english. I started a small online business to generate revenue, i had advertised in buysellads spending $120 on 15th of this month. The impressions till date is 33k+ and 22 clicks and had made only one sale. And the expected impressions is 400k How much sales could i expect out of 400k impressions ?
I've never got a sale with 22 clicks I always get it around 80 sometimes more. From 400k you should expect at least or less 12 and maybe more if you're lucky
maybe you'll get 20, first buy after 22 clicks, is actually very good so you don't have any reason to be sad
It's depends on what you selling! Your Landing/Sales Page or right audience ( you have both - 5% sales ratio is really good ). now, if you have time then try to split test with your banner ( if it's possible ). In just my opinion your banner is not appealing! if you are going with CPM base 1k = you have at least 1% CTR (clicks through rate), meaning of 10 clicks Minimum. As well for 22 clicks - 1 sale is just fine, well i say it's really too good. So now, you need only more clicks, rite? Now, if you look at CTR then for 400K impression have at least 4000 Clicks ( 1% CTR ), so you need to improve only clicks. but with 5% sales ratio ( You already have 5% ratio for sales - 22 Clicks/1 Sales = around 5% ) you have nothing to worry about sales page. In short, you have to look for at least 200 sales. but with your current ratio you will only get 13 sales in total. Happy Earning!
I totally agree, the sales are good. He just needs to improve the clicks by split testing the banner to get the 1% CTR
The CTR is pretty bad but you really shouldn't expect more than 20 sales on 400K impressions. It all depends on where you are advertising and how targetd your audience is toward your niche/
What is this business all about? Why did you choose to advertise in buysellads? When there are other platforms as well. You have invested $120 and got 1 Sale. Identify the ROI. Did you get $120+ form 1 sale? If yes, then it is worth. Check out if you can earn more via other advertising channels. Based on above answer, you can expect the revenue.