sometimes late August 2007 - after many months of solid numbers in CTR and eCPM ( both in 2 digits permanently since early this year ) the eCPM suddenly plunged by some 20% into a high 1 digit number. a plunge that I most likely contribute to the ongoing financial crisis triggered by the 2007 mortgage crisis that started earlier this time. affected by this 2007 mortgage crisis however seem to be only the USA market and some other english language markets related or depending on US market. my multilingual site with a 5 digit unique visitors daily from 200+ countries shows an approximate 20% plunge in some channels and a steady value or even increase in German language markets and Asian / Philippines related topics. Asian market ( adsense ) related revenue are high or higher than ever before. how if at all does this ongoing US based mortgage crisis affect your own adsense revenues ?? In order for poll and answers to be of any significant statistical values - most likely only sites with a substantial traffic more than 1000 unique visitors per day may really be accurate enough to contribute to a global picture.
NO - i increase permanently my own creative productivity and my traffic went up by in the same period of time by some 10-20%. but as said above - my traffic comes from all parts of the globe and only the US related market appears to be affected negatively. where is your detailed market share geographically and how many thousand unique visitors per day do you have as a basis of your stats
I think it stands to reason that the competition amongst advertisers for sub-prime clients will go down - given that these loans are going to be much more difficult to syndicate. Having said that, the market solution to this will be to increase rates for sub prime mortgages. This will in turn re-attract market participants and the market will just find a new equilibrium. As far as mortgage advertising in general the article from the FT below predicts that online advertising is likely to gain an increasing share of the advertising budget for financial services companies - as it provides one of the most measurable means of lead generation. I think the article below is very much sub prime focused, but again, it stands to reason that the market will seek to rationalise itself and re-establish what a sub prime borrower is worth. http://seekingalpha.com/article/45787-subprime-meltdown-could-pinch-online-ad-revenues-ft This article, is a lot more bullish - and I tend to agree that online advertising will continue to gain market share as long as it delivers ROI http://wap.ft.com/d2c/0.0?feed-article-id=3bd95d94-69f7-11dc-a571-0000779fd2ac
the original question in this thread was in NO way limited to mortgage advertising or mortgage related sites at all - but to ALL sites of any content. a crisis in ONE major global sector such as financial sector may manifest in an overall change of all people's behavior of spending/investing money and thus also on general advertising behavior on my site i have nothing about mortgages or finances at all - but still see a fairly impressive change/effect of that mortgage crisis.