Website Design – Outline Brief Mind International Training Associates (MITA) Introduction MITA are a learning and development organisation based in the North East of England. The team are led by Matt Hudson, International Trainer and Master Trainer of NLP and Hypnosis. Matt has over 15 years experience in the field of NLP and Hypnosis and is one of the top trainers in both fields in the U.K. MITA believe strongly in continuous personal development. MITA offer individual coaching and personal development on a one-to-one basis as well as a range of personal development courses, which people can use as a structured approach to becoming a fully qualified NLP Practitioner or Hypnotherapist. MITA’s NLP Practitioner and Master Practitioner courses are the only Level 4 Accredited courses in the U.K. and are accredited by the national awarding body, NCFE and are also licensed by the Society of NLP. Matt Hudson undertakes international work and is a sought after expert speaker at a range of events and conferences. MITA are committed to making a contribution back to society and in particular do a great deal of work with cancer charities in particular. Overall Aim The website must communicate MITA’s values and ethos: OUR VISION To nurture and develop all human potential OUR VALUES Imagination Passion Integrity Courage Nurturing Relationships What the website should look like Ø Fresh with a different feel from other NLP ‘boring’ websites. Ø Accessible – larger or adjustable text size. Ø Good use of white space - Clean and easy on the eye Ø Branded. Ø Professional. Ø Conveys reliable and trusted sources of info and support. Ø Exciting. Ø Contemporary Ø Conveys authority, expertise and knowledge on subject. Ø Exciting Ø Contemporary Ø Should reflect that we are ‘in the moment’ What the website should not be: Ø Cluttered or crowded. Ø Disorganised. Ø Pretentious. Ø Unprofessional. Ø Intimidating Ø Patronising Target audience - Users The target audience primarily includes: • A broad cross section of people o either seeking personal development or o undergoing challenges in their daily lives o as such seeking support • Male and female from 20+ although parents may well introduce their children for support and development • From Local to National and International clients • Small, medium and larger businesses • Partners in public and social/charitable sectors About the brand values and brand messages What do I want customers to feel and believe......the feeling and belief that the customer is engaging with a company that is: • Professional • Approachable • Credible • Expert in field • Dynamic • Fresh • Personal • Giving • Passionate • Dedicated • Inspirational What are the brand values? • Development not just training • Truly caring • Encouraging people to reach their full potential • Sharing knowledge and learning • We all have the resources within us to achieve what we want • All behaviour has its origins in positive intentions • Talk – listen - share • Supportive • Informative • Accessible • Inspiring confidence • Encouraging personal responsibility • Self esteem • Dare to dream • Change provokers What do I NOT want my customers to feel and believe.....that the company is: • Corporate and distant from the real world • Just like all the rest • Expensive or cheap • Small and unprofessional • Just out to make money • Uninterested in ‘me’ as a person Typeface / clean lines, legible not too fluffy but representing a softer non-corporate approach. Needs to have icon's and have more of a social look to it. Colour palette – softer, modern colours on a white background Our Current site is located here. We don't want the same colour scheme. Has to be lighter and more social. Rough Draft click here. Don't copy the design create your own this is just a rough outline. Logo click here. You can change the colour of the logo if it doesnt fit the colour scheme you are creating. Winner will be paid by Paypal! Contest Deadline 20/09/2010
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