Here's something interesting I saw on my AdWords campaign today: I've got two ad groups for the keyword 'Smile for the birdie'. . . one exact, and one broad. Today I had two clicks on each for ONE impression on each. Here's a very crude cut/paste: Smile for the Birdie - Exact Active $0.10 2 1 200.00% $0.12 $0.23 1.0 0.00% $0.00 0 Smile for the Birdie - Broad Active $0.10 2 1 200.00% $0.08 $0.16 1.0 0.00% $0.00 0 This gives me a 200% click through rate. Can someone click the same ad twice? And why would I get charged for two clicks (which I clearly was). Anyone have any ideas? EDIT: Oh, and I'd like to give a shout to Rob Priolo, who has some very asskicking tutorials on his Robdogg site regarding setting up AdWords campaigns. Thanks bro!
Yes actually that could happen someone clicked on you ad then went back to the original website and clicked again. His visit will be considered as a one visit but each clicks is counted separatly. Hope this answered your question. You may need to contact google about that if the problem happens agian, because it's draining your budget. Thank you
Hmmmm... you'd think if google could differentiate enough to count that only as one visit, it could do the same thing with clicks. But then again, that wouldn't be as profitable for them. Thanks for the info.
It's likely just a lag in the updating of your stats. I see the same (100%+ CTR) sometimes but when stats sync up it corrects itself.
Clicks are updated approximately every hour, while impressions are updated approximately every three hours. It's therefore very common to have more clicks than impressions.
Masterful's correct, the update took a little longer but now it says 2 clicks from 2 impressions. Rock on, and thanks all.