200% AdWords CTR!?

I just logged into my AdWords account and came across something I have never seen before. A certain very low cost keyword (.02 per click) has 1 impression and 2 clicks, 200% CTR.

Now the only way this can happen is if the same person clicked my ad twice, correct? How did Google not see that and disallow the charge for the second repetitive click?

I'm not going to go berserk over 2 cents, but it just makes me wonder about their click-fraud detection techniques. What if someone was able to do that with a $20 keyword?

 

Maybe the clicks update before the money updates...

That is how you end up with 0 clicks for $.10 on Adsense...Adwords might be the same...

 

I see that sometimes, it's usally just a lag in the data update.

Even if that's not the case someone clicking on your ad twice does not equal fraud. Sometimes people make multiple clicks in a single session before making a purchase.

 

I hadn't even thought of the updates being different for each area of the account. That's a possibility.

Also, are the impressions listed in the account raw impressions or unique impressions? Because GuyFromChicago mentions that a single person could have clicked a couple times before ending their session. So for that to happen Google would not count more than one impression from that person during a single session correct?

 

I already saw this kind of strange data and 1 time got this:

0 impressions - 1 click - CTR%: N/A

delayed data.

 

Google is fallible. They're prosecutor, judge and jury on ppc charges.

 

I was just going to post a thread about this but searched and found this one. I'm a good forum member eh? Anyway, I just got the same thing.

2 clicks, 1 imp = 200% CTR

weird

 

Is it because person click on your ad and reached on your landing page and he refreshed your landing page?

 

No, I dont think that could do it.

 

that happens sometimes... but strange how did it take 2 clicks for 1 impressions... wait for 3-4 hrs to take effect to get right numbers in dashboard...