First - Ankle wraps. Are you selling footwear or I pods? Second - Firth. There is nothing to review. You need to finish the site and then ask for advice. The concept on home is just bad. Are you comparing your store to eBay and Amazon? I think you have issues with both.
I don't work on the content. Those shops were designed by me and coded, and sold to my clients. They add the products. I'm asking a review for the design.
I like prestashop, so I'll review only the 1st site because I don't have any clue what is the 2nd site color combination : good header : good banner : good horizontal menu : don't like the fonttype, better use normal serif font
Your first site is good. I just wondering your site sells sandals but what is the purpose of the i pods there? advertisement?
The second site's design is a little ambiguous in terms of purpose. It's hard to tell if it's an ecommerce website or just a lead generation website. Just my VERY HUMBLE opinion. It's not that the design is good or bad - (I actually like the design scheme a lot) but the navigation is kind of difficult to deal with for a shopper looking for any specific item.