1. can i use one of CJ's banners as a banner in an advertising networks? (like buying PPC banner spot on a some site that is not mine but is a part of a banner advertising network). 2. if i dont like the "keyword links" links that a cj advertiser gives but i do like one of his banner links (better destination page) - can i use the banner link somehow as the adword destination page? thanks in advance!
Try to create a landing page, explain the people what do they need to do in the page that way you will have a better convertion rate insert the banner below your text (orders to do), that way you will use the merchants banner
1) If you are talking about some sort of banner exchange programs most advertisers will frown upon it because it is not in their interest to promote their banners that way. 2) You can use their banner ads as AdWords ads only if the advertiser allows PPC advertising (I have used banner ads advertisers offer to drive traffic to my sites though. I have never had any issues so far). Look, you can do whatever the heck you want. Just read carefully what a certain advertiser permits and what it does not.