Hello today i had an argument with my teacher when he told me that a person could be in top position (ads 1st position) for a certain time that he decide or buy + money . (like 4 hr ...for xx amounts) i said that it's based on only money , the one who pay more get the higher place . can someone give me proofs (real) from google or articles about this ? Thank's
Position is determined by the amount you bid and CTR. PPC is always based per click, not for a certain amount of time. While CTR is a factor, I'm sure if you bid high enough you could assure yourself a #1 position.
yes but i need articles or some proofs you know how teacher acts .. they need to read it with there eyes .. a proof or something
I don't know how you are going to find an article for something that doesn't exist, but did you check the adwords faq's? http://adwords.google.com/support/
i found this http://adwords.google.com/support/bin/answer.py?answer=31789 and http://adwords.google.com/support/bin/answer.py?answer=36482 but it dont answer my question
I think its common sense in some respect. If you bid $1,000,000 on a keyword I am pretty sure Google will put you at the top of the list all the time. Of course you only pay 1c higher than the next bidder but it forces the market up, which really is what they want. I do feel keyword bidding is flawed in some respects.
you can ask for position preference of #1. but if your bid isn't high enough for it, you won't show up at all! you can also set your preference for #1-#5 etc...And if your bid isn't high enough for #5, you won't show up at all.
If it's of any use, my latest blog, "How Adwords Uses The Quality Score...", on http://www.epiphanysolutions.co.uk/blog/ explains exactly how the process works, though not how the Quality Score is calculated, of course...