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19,000 Impressions In One Day?

Discussion in 'Yahoo Search Marketing' started by lyndatreb, Feb 10, 2010.

  1. #1
    I have a campaign that I've been running for almost two years. It's a very low volume word -- the actual name of a product -- and I usually get an average of 15 to 20 impressions a day. Yesterday there were over 19,000 impressions in one day, which, of course, has caused my click-through rate to seriously tank. Does anyone have any idea what is going on? I'm sure my quality score is going to tank also because of it.

    Thanks
    SEMrush
     
    lyndatreb, Feb 10, 2010 IP
    SEMrush
  2. klkhosting

    klkhosting Member

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    #2
    Am confused you are saying that your impression has increase and your clicks have decrease?
    Well if that's the case just customized your ads make them blend in, change the size sometimes that works... It works for me :)
     
    klkhosting, Feb 10, 2010 IP
  3. klkhosting

    klkhosting Member

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    #3
    Stop the spam
     
    klkhosting, Feb 10, 2010 IP
  4. Going Green

    Going Green Active Member

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    #4
    I would be happy with 5,000 unique visitors a day
     
    Going Green, Feb 12, 2010 IP
  5. deshkar_sandesh

    deshkar_sandesh Active Member

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    #5
    May i know what was your Click through rate before and after?

    I also saw another thread complaining the same with YSM?
     
    deshkar_sandesh, Feb 12, 2010 IP
  6. lyndatreb

    lyndatreb Peon

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    #6
    My click-through rate was like 3.5 percent. With such a low-volume keyword, I'll never be able to recover on the percentage with 19,000 impressions and no clicks against it. I think I'm going to call Yahoo and see if they have any explanation for it. Guess it can't hurt
     
    lyndatreb, Feb 13, 2010 IP
  7. samdar

    samdar Well-Known Member

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    #7
    Might be some problem at Yahoo's end. This can never happen unless keywords like Obama shooting up as high as this during election.

    Call up Yahoo and let us know, what you get...
     
    samdar, Feb 13, 2010 IP
  8. carfanatic01

    carfanatic01 Peon

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    #8
    19,000 Impressions? Wow that would be wonderful. Anyway about your problem, you can always contact yahoo and ask why you have that kind of situation. But I am realy amazed by your 19,000 impressions. Congrats
     
    carfanatic01, Feb 13, 2010 IP
  9. BrandonToday

    BrandonToday Peon

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    #9
    Call Yahoo or something and see what happened. Situation.
     
    BrandonToday, Feb 13, 2010 IP
  10. coolnine

    coolnine Peon

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    #10
    19,000 impression with no valid clicks, that's odd.
    What did you use? Google adsense?
     
    coolnine, Feb 13, 2010 IP
  11. shakeel

    shakeel Peon

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    #11
    can you explain me how
     
    shakeel, Feb 15, 2010 IP
  12. mrk258

    mrk258 Peon

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    #12
    My click-through rate was like 3.5 percent. With such a low-volume keyword
     
    mrk258, Feb 18, 2010 IP
  13. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #13
    Lynda, the likely answer goes something like this, a story I have told before.

    I manage a campaign for a client in the children's clothing business. A couple of years ago, the same thing happened to me: a huge hundred-fold increase in impressions and I couldn't figure out why. It happened on a brand called Charlie Rocket. Guess what? There was a celebrity called Charlie Rocket who died. I had never heard of this guy but not knowing or researching did not help the client. While too late, I added negative keywords to the campaign. It's also a lesson in using broad matches carefully in Adwords and to use more phrase and exact matches. In Yahoo, they call these Tactics and Advanced (the default) is the equivalent of broad match and Standard the equivalent of phrase and exact. I suggest to always use Standard.
     
    Lucid Web Marketing, Feb 19, 2010 IP
  14. Djhanzo

    Djhanzo Greenhorn

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    #14
    To nice 19 impression a day !!
     
    Djhanzo, Feb 19, 2010 IP
  15. david1987

    david1987 Peon

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    #15
    It also just gave me a good increment in traffic.
     
    david1987, Feb 24, 2010 IP
  16. unknownpray

    unknownpray Active Member

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    #16
    Thats interesting, that you are getting traffic from yahoo
     
    unknownpray, Mar 14, 2010 IP
  17. vdaniel80

    vdaniel80 Peon

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    #17
    have you changed match type or something else maybe?
     
    vdaniel80, Mar 16, 2010 IP
  18. dungdenvn

    dungdenvn Well-Known Member

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    #18
    or maybe you just get DDoS from someone and your website stats think it's a visitor ? It happen to be one time and I check my website log (I have a dedicated server) and I have to fix a lot of thing that day. Stupid DDoSer
     
    dungdenvn, Mar 16, 2010 IP
  19. dianaparis

    dianaparis Peon

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    #19
    what kind of content that you have?
     
    dianaparis, Mar 31, 2010 IP
  20. cbass

    cbass Peon

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    #20
    Seems very strange to me.
     
    cbass, Mar 31, 2010 IP