its low , try filter away lousy ads , use image ad to improve ur CTR % . Text ad to me is very lowly encouraged.
18 clicks and you only earn $1.91 ? That's really bad.. lol you should get at least 20 cents per click, sometimes it goes to a dollar.
Today we got approx over 350 so far and earned less than 7 cents per click! The level Google pays these days is pretty insulting and my guess is its going to lose them a LOT of webmasters in the medium term.
Depends. Use some tool to analyze clicks. You can get anything from $0.01 to few $10 for a single click. Depends on keywords. Maybe you could add some specific related content. Do some search on https://adwords.google.com/select/KeywordToolExternal?defaultView=2 to find some keyword ideas.