173,500 Impressions and 39 clicks... is this normal?

I started advertising one of my facebook applications through fbExchange (an advertising network the displays ads on popular facebook applications). It's been 3 days and I got 173,500 and 39 clicks (39 people clicked on my ad) and 3 or 4 new app users.

It seems to me that 39 clicks is a bit too low for such a high amount of impressions.

What do you guys think?

 

Hi Sllik,

It all depends on your keyword, I have manage many large and small accounts for huge corps and mom and pops shops. Yes that is possible, you probable have your keyword on broad match that why so many impressions and the keyword may not be as popular. Actually their could be many factors. I hope that helps.

ZigZagZigalar

 

That could be normal. Many facebook applications have HUGE pageviews per user.

 

I think that's way too low. Maybe experiment with your ad placement or put some more on.

 

Thats normal. Myspace is even worse. I would get 30 clicks per 1 million views

 

I bet no one is interested otherwise you would get much more clicks.

 

yea but put interesting ads you will get more clicks