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160x600 Skyscraper: Left or Right Side?

Discussion in 'Placement / Reviews / Examples' started by adleym, Jan 16, 2007.

  1. #1
    I hear many people believe a 160x600 skyscraper should be placed on the left side of the page, as this is an area where menus usually go, and people are used to clicking there. On the other hand, others (including that Joel Comm guy, I believe) think they should be placed on the right side, with the thinking that most people use their right hand to move the mouse, and it doesn't take as much effort to reach your ads if they are on the right side of the page! Any thoughts on this issue?
    SEMrush
     
    adleym, Jan 16, 2007 IP
    SEMrush
  2. CountryBoy

    CountryBoy Prominent Member

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    #2
    I personally prefer the right hand side - when I read a page I read from left to right - I don't want an ad unit to be the first thing I see.
     
    CountryBoy, Jan 16, 2007 IP
  3. easy

    easy Peon

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    #3
    For me a Skyscraper belongs on the right side.
     
    easy, Jan 16, 2007 IP
  4. MKInfo

    MKInfo DP Guard Dog

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    #4
    Definately the right.Adsense ctr much higher so I assume other ctr will be same.
     
    MKInfo, Jan 16, 2007 IP
  5. jiwasok

    jiwasok Peon

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    #5
    I think it should be on left.
     
    jiwasok, Jan 18, 2007 IP
  6. NineFingers

    NineFingers Peon

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    #6
    Both sides work equally well for me (on different pages). CTR is pretty much the same with and without a border.
     
    NineFingers, Jan 18, 2007 IP
  7. trichnosis

    trichnosis Prominent Member

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    #7
    trichnosis, Jan 18, 2007 IP
  8. scodal

    scodal Peon

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    #8
    It depends on the layout of your site and what you're trying to get out of it. I like putting them on the right side because it's less obtrusive. I want my visitors to know immediately when they go to my site that I spent a lot of time putting this together, I am proud, and I'm not trying to spam their screen full of advertisements. So, I'm hoping they'll appreciate this and be a returning visitor. Their one accidentally click doesn't mean as much to me as their returning traffic and word of mouth.
     
    scodal, Jan 18, 2007 IP
  9. vatu

    vatu Active Member

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    #9
    Left Side is The Good One
     
    vatu, Jan 19, 2007 IP
  10. kimi

    kimi Peon

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    #10
    for me, both have no diferent.
     
    kimi, Jan 19, 2007 IP
  11. browie

    browie Peon

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    #11
    For me I can't put one on my forum right now because I haven't taken the time to position it.

    On my blog it works better for the right side right now because that's where my links are at this moment.
     
    browie, Jan 19, 2007 IP
  12. trafficnotice

    trafficnotice Peon

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    #12
    People scan a page left to right because we read and write from left to right (this is obviously not true for all traffic but holds for Anerica and Europe.) So, usability gurus suggest that since most people only spend a few seconds on a page they are most likely to only see what is on the top-left corner that is the first place they scan. So, if your site gets lots of less than 10 sec visitors put the ads on the left because they may never see much more of your site; and make the ad format eye catching. If you think people will be around long enough to scan to the right and bottom of the page then that is where your ads should be because they will click on them to move on. In other words, the best ad placement depends on your visitor's behavior so your analytics software is your best friend for high CTR.
     
    trafficnotice, Jan 19, 2007 IP
  13. Webray

    Webray Active Member

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    #13
    I find that the 160x600 ads don't work that well, but I place it on the left.
     
    Webray, Jan 21, 2007 IP
  14. KEVIN MCDOUGAL

    KEVIN MCDOUGAL Peon

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    #14
    Left side. Upon entering your site the users eyes tend to drift to the left.
     
    KEVIN MCDOUGAL, Jan 22, 2007 IP
  15. born2win

    born2win Well-Known Member

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    #15
    Left side blend the color with your navigation menu and you can get high CTR. In my site I am using at left only.
     
    born2win, Jan 22, 2007 IP
  16. toby

    toby Notable Member

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    #16
    i have not tried the right side, but my left side skyscaper ads is working pretty well. (around 20 clicks daily out of 2000 visitors) :D
     
    toby, Jan 22, 2007 IP
  17. sandyseo

    sandyseo Banned

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    #17
    Hi everybody,

    Right side is better than left side.

    sandy seo
     
    sandyseo, Jan 23, 2007 IP
  18. yashi

    yashi Peon

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    #18
    That's interesting. I would have thought the left would be better, simply because we read left to right so naturally our eyes are more likely to be looking at the left side of the screen at a given moment.
     
    yashi, Jan 23, 2007 IP
  19. draligus

    draligus Well-Known Member

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    #19
    left side is much more better
     
    draligus, Jan 23, 2007 IP
  20. Computerized

    Computerized Well-Known Member

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    #20
    It depends, but usually I go with putting the skyscraper along the left.
     
    Computerized, Jan 23, 2007 IP