15 Link Exchange Tips

15 Link Exchange Tips

Establishing inbound links through reciprocal link exchanges is a very effective promotional and advertising tool.If done correctly, building inbound links can improve your rankings in the search engines by raising your link popularity, increasing your website traffic, and providing a valuable resource for your website customers and visitors. Here are 15 link exchange tips to get you started:
1. Exchange links with websites that will bring you targeted traffic. Targeted traffic means visitors and/or customers that will be interested in your products or services.

2. Keep your link title brief and free of long sentences.

3. Try to keep your link description brief (aim for 200 characters or less).

4. Do not capitalize all letters in your link title or description.

5. Do not give the webmaster a deadline on when they should reciprocate. Webmasters are very busy people and it may take from 1 to 60 days or more. Be patient and in the long run you will receive more quality link partners!

6. Never remove a link partner from your site once they have agreed to exchange links with you and placed your link on their site.

7. Do not request link exchanges from sites that are unrelated to your website. For example, if you have a candle website, don't exchange links with a pharmaceutical website. This will not benefit your customers or visitors and the search engines may penalize your website for this.

8. Let the webmaster know that you have indeed visited their site and explain to them why a reciprocal link exchange with your website would be beneficial.

9. Be sure that your link pages are search engine friendly. Link pages are easier indexed if they have no more than 25 links per page.

10. Complete your website before requesting reciprocal link exchanges. Most webmasters will not link to a site where most of the pages are "under construction".

11. Do not give misleading information in your link exchange request. Most webmasters are not going to believe it and your request will most likely be ignored. For example, don't claim that your site receives 100,000 unique visitors a day unless your site really receives that many.

12. It is best to categorize your link partners. For example, you might want to have a home and garden page, a home improvement page, a candles page, etc. This is a much better way or organizing your links for both your visitors and your link partners. If you just have one huge page of links in no order, most webmasters will not approve your link exchange request.

13. Make sure your links page is linked and visible from your home page.

14. If your site is family friendly, do not add link partners that offer services or products that are not family friendly.

15. Be aware of free-for-all link programs and link farms. These are sites that basically offer nothing but unrelated links and end up collecting and sharing your email address, which results in a lot of unwanted SPAM in your inbox.

The above tips are only a few suggestions on how to build a successful linking campaign. Most importantly, be patient and take your time to find quality link partners that will add a valuable resource and bring targeted traffic to your website.

 

Thank for giving valuable information to me

 

I am curious if people remove reciprocal links ever? What's your experience. Does anyone remove links after a while for any reason?

One other think I want to add to the above list -

16. Get some deep links as well. Getting home page links is not good enough. Having PR on articles and other pages will give you an additional opportunity to add more link outs from those pages. More room for exchanges!

 

I don't do reciprocal links anymore for that reason. I used to spend way too much time making sure the links stay there. Same with links you buy, they seldom last more than a few months.

 

But what is the alternative to the reciprocal links? Only payed links, right?

 

There are many ways to get links that do not require buying or Reciprocal. It just takes a lot more effort.

 

very helpful for those who rely on reciprocal linking, lots of effort has been put into this.

 

but i think back links are better

 

Why not? Not saying you're wrong, I've just never heard anyone say this before.

EDIT: Oh wait, sorry... I thought you meant don't capitalize the FIRST letters. You meant the whole thing. Yah, that's no good.

 

Of course, as Matt Cutts says, avoid excessive link exchange. People should know themselves what extent link exchange becomes 'excessive'.

 

I recently went through my reciprocal links pages to clean out any links that were not reciprocated. To my dismay, the number of reciprocal links that were there at one time were removed, to the tune of over 20% of what was there about 7-8 months ago. To say the least I was very angry, and I would reinforce what was said before: Reciprocal linking is not worth the time of
1. getting the link from a related site that truly offers your visitors something.
2. Policing the links to see that they are still there.
3. Finding sites that are still pursuing reciprocal linking anymore. I, as a courtesy, sent out emails to all the sites that were at one time reciprocal link partners, that were still in business, and got less than 10% response. After 4 weeks I removed their links. If they every respond, I will consider placing them back on my link page, but I doubt the vast majority every will.
There is a seeming consensus with the webmasters I speak with that reciprocal linking is DEAD! Whether it is or isn't, I just don't think I will expend any energy swimming upstream as there are too few hours in the day and perceptions are after all reality and reciprocal linking has seen its better days.

 

thanks for sharing...
the only tip i could give you is that both should same niche.

 

Nice and very informative list!

 

Definitely,

Pay for links are pretty worthless. If you have a good site already ranked, a really easy way to get indexed fast by google is to leverage traffic from that page to your new pages. Low-key advertise your other site on your popular site. Lather, Rinse, Repeat

Best wishes,

Mike

 

You're right... The only problem is if you DON'T have an older and already indexed site... Then you have to break the ice from the start!

 

Wow! Nice tips!
As for me, i have simple rules: a related website with equal or higher PR than mine is good. A PR on its resource / Links page is a plus.

 

Thanks for these tips, very useful information.

 

Thanks for your efforts and giving such a useful information.

 

Thanks for ur tips.

 

This is one of the best method to promote various sites, redirecting one from other in a cyclic manner.It even helps to increase back links rapidly.