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Selling 13 Year Old Renaissance Themed Site For Sale

Discussion in 'Sites' started by tyankee, Mar 17, 2012.

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  1. #1
    Description
    Medieval Swords, Weapons, and Clothing Retailer.
    This business has been around since 1999 when I started it. I grew it into a company with over $450,000 in gross sales in 2005, and 2006 was on track to break a half million in gross sales. Because it was getting so big and because of a growing family, I sold it at that time for 285K. As happens sometimes in life, it came full circle back to me when I was approached to run it and eventually buy it back in 2011. Sales were down considerably since I sold it and 2011 shows gross sales at $136,000, with a net around $50000. Since I was running it only from June 2011 until today, I only have verified numbers right now for that period but I will get the previous numbers in a short time.
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    FEATURES:
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    Products – We offer a wide range of medieval items. From battle ready swords, to medieval weapons, to suits of armor, to medieval clothing for men, women and children, we cater to Renaissance Faire goers, LARP members, medieval themed weddings, and sword enthusiasts.
    Website – The site is operating under a very good shopping cart that has been customized with a lot of nice features. There are many settings on the admin screens to allow you to run your business efficiently. Features like the ability to update templates, set vendors to be ‘drop-shippers’ and set the drop ship fee, nice reports, generate a site map, generate HTML pages, and much more.
    Drop Ship – All of the items in the store can be drop shipped if you prefer. We only drop ship about 90% and carry a small inventory from a couple of vendors. There are about 5 main vendors and then a number of less frequent vendors..
    Low Cost To Run – The site is currently being run on a dedicated server (along with 50 of my other sites) but it did run fine under a Hostgator shared server for $8/mth at one time.
    No Experience Needed – You do not need any internet experience at all to run the site. AND you do not need any knowledge of the Medieval Replicas Market. Although both would be helpful if you wanted to market the site further.
    SEO Optimization – The site has been fully optimized for Search Engine Positioning using onsite tags and keywords and many backlinking strategies and is well positioned.
    Added Blog – We have also added a blog to the website and it now has a few hundred relevant posts.
    And Much More

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    SOCIAL SITE INCORPORATION:
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    This business also comes with its own Facebook page with hundreds of followers, as well as its own Twitter account and Pinterest account.
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    Backlinks
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    Google - 14319
    Bing 1250
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    Page Rank
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    Fluctuates between PR3 and PR4
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    Domain Info
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    13 year old domain with great keyword integration and branding.
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    KEYWORDS ANALYSIS
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    KEYWORDS FOR THIS DOMAIN
    Sword for sale: #7 on google
    Swords for sale: #6 on Google
    Swords: #$5 on Google and #7 on Yahoo
    Battle Ready Swords: #1 on Google, and #3 on Yahoo and Bing
    Medieval Clothing: #2 on Google and #1 on Yahoo and Bing.
    There is definitely a HUGE DEMAND on these premium keyword searches and others that this site ranks well for. Your premium niche site is definitely going to rank very well potentially in the long run.

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    PROFESSIONALLY SEO'd
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    This site incorporates intense SEO features.
    This website's design and the site itself has been completely SEO'd from the ground up to ensure maximum traffic and revenue generation.

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    WEBSITE MONETIZATION
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    The website generates income mostly from sales but we have just recently added Adsense to test it’s effectiveness and it is pulling aoubt $200 a month through Adsense ads. Other affiliate programs could easily be added.


    Potential
    The business has a huge upside that is well known to me since it grossed over 450K while I ran it only 6 years ago.





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    FREE INSTALLATION - SUPPORT & CONSULTATION
    __________________________________________________ _
    We offer 100% free website setup and installation on your hosting account. If you do not have a hosting account, we'll be more than happy to assist you in obtaining one. With free installation also comes free support via email/IM for 30 days. If you have any questions or simply need some promotion techniques, we'll be an email/IM away.
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    REASON FOR SELLING
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    We have over 200 websites and have recently gone in another direction working locally and will be selling most, if not all, of our websites. This site is one of our top 2 websites.


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    What You Get If You Win This Auction
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    1. A premium domain name (PM me for name) which is an excellent and memorable keyword-focused domain that has huge amount of searches monthly.
    2. All files, graphics, and content on the site.
    3. Full support and consultation from me for any questions you may have about the site. I can be reached via Email, MSN or Skype for 30 days.
    4. Professionally-chosen SEO keywords that helps drive traffic to the niche blog.
    5. Search-Engine-Optimized website, already fully optimized to rank very well on Google.


    Revenue Details – 2011
    Gross Sales (2011) - $136,000
    Net sales - $53000

    Notes:
    The site was down for 2 weeks in January while we finalized buying out the previous owner, so sales and traffic numbers for January will reflect that. Also, the months of May, June and July also show very low numbers as the previous owner gave up on the site and stopped running it so it lost some current customers and search engine traffic. I have since recovered all of that and more.

    Traffic Details

    stats.jpg


    P&L Statements

    can be viewed at http://www.swordsofhonor.com/selling/2010-2011-P&L.jpg

    Admin Sale Report for 2011
    2011sales.jpg


    2011 numbers are lower than 2010 because of a few factors I think.
    1. the overall economy,
    2. the previous owner moved the shopping cart from Yahoo to a private one and lost a lot of traffic and SEO.
    3. lack or any type of marketing as the previous owner was 'giving up'
    4. the new shopping cart and products had many bugs and missing information such as pictures and descriptions (all has now been fixed).


    2010 Sales Report
    2010sales.jpg


    Note 2010 only shows numbers from August as the previous owner converted this store from a Yahoo store to this new shopping cart.

    Detailed reports, tax returns, admin access and more will only be given to the buyer who first puts down a refundable $5000 deposit with a signed agreement. This is to assure us that there are no ‘tire kickers’ or scammers who will take our info and try to replicate it. This deposit can be held at escrow.com and the entire deal will be closed there also.

    Asking Price - $100,000 US
     

    Attached Files:

    Last edited: Mar 17, 2012
    tyankee, Mar 17, 2012 IP
  2. poppatopz

    poppatopz Well-Known Member

    Messages:
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    #2
    all i will say is beautiful site and good luck on the sale of it..
     
    poppatopz, Mar 17, 2012 IP
  3. tyankee

    tyankee Well-Known Member

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    #3
    thank you.. :)
     
    tyankee, Mar 17, 2012 IP
  4. tyankee

    tyankee Well-Known Member

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    #4
    i can not figure out how to verify this listing.. i think my htaccess file is causing the problem and i also don't know how to correctly add a TXT record.
     
    tyankee, Mar 17, 2012 IP
  5. Rod

    Rod Well-Known Member

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    #5
    Longstanding DP members with high feedback scores are trusted so don't worry about verification for now.

    Great site.
     
    Rod, Mar 17, 2012 IP
  6. tyankee

    tyankee Well-Known Member

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    #6
    Please Please Please no more 'brokers' contacting me with stories of how they can sell this website. You are just wasting your time.
     
    tyankee, Mar 20, 2012 IP
  7. Mutikasa

    Mutikasa Member

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    #7
    do u offer any kind of partial payments?
     
    Mutikasa, Mar 23, 2012 IP
  8. tyankee

    tyankee Well-Known Member

    Messages:
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    #8
    are you asking about partial payments on orders?? or partial payment on buying the site?? we do not accept partial payments on orders but i'd be open to offers of any kind so PM your offer.
     
    tyankee, Mar 23, 2012 IP
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