1. Choose WordPress 2. If you use blogspot, get your own domain 3. Choose the right hosting provider 4. If possible, have keywords on your domain 5. Use dashes for long domain name 6. Opt for .com or .net and avoid the rest 7. Have the post-install checklist 8. Optimize your permalink 9. Plugins does wonder to your blog 10. Choose the right plugins 11. Too many plug-ins will slow down your blog 12. Pick your niche carefully and stick with it 13. Be passionate about what you write 14. Aim to be an expert in your niche 15. Don’t lose your credibility by faking it 16. Be accountable to what you say write 17. Posting frequency is over-rated 18. Read more than you write. Organize your RSS subscription 19. Avoid chunk of long article. Break it down into paragraph 20. Use bold headings 21. Use list 22. Write long article to get traffic 23. Picture speaks a thousand words. Use images 24. Start and end with questions whenever possible 25. Proofread twice before you publish 26. Focus on keywords in post title 27. Write for both readers and search engines 28. Your readers come first, everything else second 29. Learn the importance of keyword research 30. Being #1 on Google doesn’t necessarily brings in the traffic 31. Keywords must be searchable. Check its average search volume. 32. Don’t be afraid to link out 33. To get attention, link out to inner pages and not homepage 34. Explain What is RSS? Not everyone is tech-savvy 35. Use feedburner 36. Offer email subscription 37. Don’t display your subscribership too early 38. The first 100 is the hardest. The next 100 is easier to achieve 39. Back up your blog 40. Speed up your blog 41. Optimize your blog 42. Design matters, first impression counts 43. Get a premium theme 44. If budget isn’t an issue, get a custom theme 45. Unclutter your sidebar 46. Have an “About Me†page. It makes it more personal 47. Don’t hide behind your blog 48. Mascot is the trend but real picture improves your credibility 49. Always have a “Contact Me†page 50. Dofollow your blog to get your community off the ground 51. Promote your blog via commenting 52. Leave relevant comments. One-line comments are frowned upon 53. Get yourself a gravatar and see #48 54. Link to inner pages when commenting 55. Use Fast Blog Finder 56. Be the first to comment 57. Avoid A-list blogs when you are new as 58. No one cares about your opinion unless you are John Chow 59. Moderate your comments. Use Akismet. 60. Always reply to comments 61. Don’t underestimate the use of keywords on your comment 62. Visit your commenters’ sites. Reciprocal commenting is the key 63. Activate top commentator plugin 64. Enable “Subscribe to Comment“ 65. Join my PageRank list 66. Learn the art of pin-point commenting 67. Reward your top active commenters 68. Don’t monetize too early 69. Adsense isn’t going to make you rich overnight 70. Adsense works best with organic traffic 71. Cost-Per-Click (CPC) is higher on niche sites 72. Subscribers don’t click ads 73. Learn the art of affiliate marketing 74. Write product review 75. Check your stats 76. Study your popular pages and 77. Monetize those pages 78. Optimize your old articles for search traffic 79. Learn basic SEO 80. Make use of SEO tools 81. Duplicate content is a myth 82. Google sandbox is real 83. Focus on one-way link building 84. Have keywords on footer 85. Write a guest post and invite guest posters 86. Promote your blog site with article marketing 87. Learn the power of outsourcing 88. Use signature links on “dofollow†forums 89. Join Twitter and use it creatively. 90. Digg is useless 91. Use Squidoo and promote with Knol 92. Join Technorati and claim your blog 93. Make into 45n5 Top 100 list 94. Be patient. There isn’t any shortcut to blogging success. 95. Have perseverance. Your passion is your passport to success. 96. Find out what people want and help them get it. 97. For blogging tips, read ProBlogger 98. For copywriting tips, read CopyBlogger 99. For personal development tips, read Steve Pavlina 100. The ‘gurus’ are not always right 101. Create a 101 list
I think what he means is to use caching and a good theme with less heavy graphics to make your blog load fast.