Hi, I have three keyword phrases that are most of the business for my site. They are jfk parking, jfk airport parking and jfk long term parking I have one ad campaign that has those 3 keyword phrases plus about 25 more keyword phrases. Questions: 1. Should I have more than one campaign? I have tried to put all the other words in separate campaign and then isolate those three keyword phrases with their own budget. The clicks and impressions are low when I seperate them into their own ad group. any suggestions? 2. I see that I average a position of 2.5-3 BUT whenever I see the ad it is usually on the right side of page at position 4 or 5. What do I have to do place in the top 3 more often than not? I understand that high max bid is not enough. Thank you in advance, Y
Well I would move better performing keywords to their own ad groups. This keeps low performing keywords from bringing down the CTR of the ad group. If you find that they are not performing well in their own ad group then look at your headline and your ad text. If the impressions are low then you can check a few things. First off what is the search volume? If it is high but your still not getting impressions look at your quality score and bidding. How much does it cost to be 1-3? If you quality score is low then make some on page adjustments to better your relevancy for the keyword. Including different pages for different keywords. Get your quality score higher (7+ is what I shoot for). Then max bid to get the top spot if you can afford to. If your CTR is goes up ... then start lowering your bid to get it as low as possible while still maintaining a decent position (spots 1-3). My thought is if there is enough search traffic ... why pay for the first position when you can lower your bid a little and get in the 3 position for half the cost and still get a ton of traffic.
the easiest thing you can do is increase your click through rate. Google will reward you if you have a higher ctr. are you doing a search campaign or a content campaign. I haven't seen a search campaign behave like you described. Sometimes a content network campaign will do that. Based on those keywords, you can keep them in one campaign, but seperate them into different adgroups. That sould work
I have tried moving the TOP 3 keyword phrases and the clicks went down by half. I will look more into quality score. Right now I went to $100 day at $5 max keyword bid. Agreed and that was my strategy. I am just wanting to optimize it more if possible. Only search, no content. I do have some low quality keyword terms mixed in with the good ones. Should I make a ad campaign for Good/Great keyword phrases and then another for low/poor keyword phrases? Thanks again
3 keywords is definetly not enough you should increase that to atleast 500 keywords. i have 4000 keywords and am getting 900 clicks per day, which is only costing me 15c per click, i run a very successful business. try adding more keywords.
also i suggest increasing your keyword cost per click to atleast 30% this way you will get alot more clicks which should only cost 10-20cents