I am running small campaign in Adwords. I am constantly running same keywords and CPC etc. Here i am mentioning big change between today and yesterda. Yesterday i got 588 impressions. And Today adwords showing figure of 6259 impressions. Why is it?
though most of the impressions are from content ads. But it is turned on right from the beginning of the campaign.
It's 26th of the month. If your kw's are fairly expensive for the top bidders, and it gets searched 1,000's of times a day, it's quite possible the top bidders budgets have run out, leaving the people paying less (maybe you?) to be on top