$ 100/month with Online Marketing and Marketing Ideas

Marketing has always been there forever in one form or another. Since the very first of trading, marketing was always there. Marketing is a way to convince humans to buy the product.


With the advancement of word, methods of marketing have been changing and improving day by day. Marketing initially started via methods like radio, television, newspapers or magazines. However; now days more and more organizations are bending towards internet marketing because online marketing offers a wide range of marketing ideas as compared to traditional marketing.


Online marketing means marketing or advertising products over Internet or other mobile networks or via electronic media. Basically online marketing is process of marketing a product with the help of Internet. Since, now days more and more people make use of Internet, Online marketing has become one of the major growing businesses. The marketing is solely done via Internet. It encompasses all the business activities conducted via internet with the aim of developing new business, expanding a new business and marketing its brand identity.


Online marketing has several names like eMarketing, Web marketing, Internet marketing, search engine marketing, or digital marketing.


Why Online Marketing is important?


With the help of web marketing, the ROI (return on investment) exceeds far than following traditional marketing strategies. It is an important source of marketing and also a front face of doing businesses.


Online marketing has left behind the traditional marketing in recent years. Online marketing provides several benefits like:


- Business grows beyond expectation

- Better control

- Improved communication

- Helps to provide better customer support

- Flexible and convenient

- Low investment


Benefits of Online marketing over traditional marketing


Ø Interaction: With online marketing there is better interaction between companies and consumers which lacks somewhere in traditional marketing. Online marketing is a two way communication channel, where companies can feed their responses directly to their customers hence making more dynamic and adaptive

Ø Reach: Internet marketing helps organization to reach people easily even with low costs. It opens up a gate for small scale business to expand on larger scale.

Ø Scope: eMarketing allows companies to reach to customers in various ways and enables them to offer them a wide range of products and various services. Internet Marketing includes many other things like customer support, information management, public relations, sales etc. With the evolution of new technologies coming out, this scope can grow only.

Ø Immediacy: Online marketing shows an immediate impact. Just imagine you are on internet and see an exciting offer for some new product like iphone now what you will do? While following few steps you can directly place your order and purchase your product. However; if you read this offer in a magazine if won’t be that easy for you to place the order.

So, with the help of online marketing this gap is closed and the customer’s buying cycle is speeded up.

Ø Targeting and Demographics: Demographics of the Internet are a dream for every marketer. With the help of Internet marketing power of buying can be increased and hence a business can be grown. Also, a marketing message can be easily send to customers in which the customer is interested. For e.g. a customer subscribes to receives message for particular product available. As soon the product is available the customer can be informed and in return he can purchase the same

Ø Closed loop marketing and adaptivity: Closed loop marketing requires constant analysis is marketing initiatives. The continuous analyzing of marketing activities can help a marketer to be more dynamic in adapting to customers needs.

With the help of web marketing responses can be analyzed in real time and according to analysis the marketing campaigns can be made effectively.



You must be wondering about the online marketing ideas. So, below are some ideas for online marketing:


Blog Marketing:

1. If you have a website whether it your own or company’s, always start a blog for the website. Blog always prove to be good source of PR and customers feel closer to you and can interact very easily
2. Always make a plan before you start a blog. Keep in mind that every detail in the blog matters a lot. Don’t be straight forward. Start with a 3-4 good written subjects.
3. Don’t forget to update your blog regularly.
4. Link your blog with good websites. You can link them to good newspaper articles websites or some popular websites.

E-Commerce & Corporate Marketing:

1. Always update your website with press realses. This will increase chances of journalists visiting your site and might cite your company in their online magazines or articles
2. If there are any local conferences going around, always make sure that you attend them. If not, you can send some of your representative to attend the same. This will help you to make business connections, socialize etc.
3. If selling products online, offers great discounts and offers in order to attract more and more customers. This will increase your sale and hence helps to earn more and more profit.
4. Always follow a policy that customers are always right
5. On your website, provide a privacy policy, an online chat options, a FAQ and a help section.

Analytics Marketing Techniques:

1. For your website install some analytics tool like Google Analytics. With the help of this tool analyze the new/returning customers, pages being visited by visitors.
2. Always remain updated as per market and always be ready to face your competitors.
3. Always try to increase your leads.
4. Try to make customers aware about your products and services. Convince them so much that a guest customer becomes a registered user
5. Another way could be that from the website server logs, analyze the links and products that visitors have visited. It is an indirect way of marketing

Email Marketing:

1. Try to earn a subscriber’s trust. Always be clear in “From name” in your email. If a subscriber is not clear with the sender’s it might happen he might loose interest in the email.
2. The subject line should be clean and crystal
3. In your email try to include images about the products. This will increase the level of excitement in reading the email of subscriber

Social Media Marketing:

1. You can advertise your product through various social networking websites like face book or twitter or Google+ or Instagram
2. Always follow a policy to remain humble while marketing.
3. You can always reward helpful and valuable customers by porting their work on your homepage.
4. One of the most effective marketing strategies can be ‘Pay-Per-Click’ ads. According to this money is paid according to number of clicks received on the link. It proves to be affordable and improves online marketing ROI.
5. Use can use Google’s, Yahoo’s, Live’s image search functions. Sometimes you get higher traffic from these image search engine instead of regular searches. Always provide a relevant name to the images on your website.
6. Provide an option to customers to subscribe to the feeds of your website.

We hope the above ideas have definitely helped you to understand about online marketing and various ideas to do online marketing.
Thank you for reading

 

Yes, this helps a lot as a guide to a better understanding on online marketing. There are also helpful tools for online marketing like those which are found on this site: http://bestonlinetool.com/

 

nice guide for new internet marketers but i like Email marketing and social marketing , Email marketing is bit difficult then social media marketing because in email marketing we need to understand user nature, we try to feel them as real person with legit offer.