i was looking at the ad stats of one my sites and i saw the same ad. the site is low traffic.it just showed 3 times.
LMAO wow I have the same ad running now look : But it doesn't work like that, lol it's not CPC it's the cost or highest bid, the difference I have no idea, I am guessing that $100 is the cost of his campaign maybe ?
don't be too suprised, i had a client once that gave out low run high quality portfolio books which cost upwards of $200 each to make sales, they gave them to new clients that they never even spoke to before. basically the same as paying for a $200 click and sending them to a very impressive website.
Except there's no middleman (the website publisher) who stands to gain from giving out as many of those portfolios as possible except the portfolio publisher, who would only be able to make the number of portfolios the client requested.