my market is real estate investing and i have my own product (397.00) On these real estate sites I am having a hard time getting up to the top where the ads will show best... I'm currently trying a 100.00 cpm (today) up from 65.00 yesterday and burning money fast. (controlled --- i am doing this on purpose and have placed limits on the account) I figured that depending on the sites and the clicks i get, i could end up paying $1-2 per click which i am ok with. my thought was to go after the sites with the most traffic so that i can get up and going fast should i instead aggregate a ton of long tail keywords and combine traffic from a bunch of sources? any advice?
I'd run on the content network under the CPC model and identify sites that are working in order to target them specifically. You can find out what works and what doesn't for substantially less using this method. Either that or see if you can get in the site targeted CPC beta. Edit - yes, at a $100CPM you are NUTS!!!
I've started the site-targetting with one of my clients and it has been a lot more beneficial we get more clicks and cheaper clicks Although we have only been paying around $20CPM and this is for a very competitive area
Hello Crischico, Yes a $100 CPM wouldn't sound crazy - if you were closely testing/tracking. Do you know which sites are giving you the most/least clicks? How many impressions from which sites? If you know such data, then I'd say you are in a good position. However, you said something that sounds worrying... Although I haven't explored CPM in detail, I know that in order to be successful, you have to target SPECIFIC pages in high traffic sites. Eg: You are selling a 'Real Estate Start-up Kit'. You are advertising in www.realestateproblems.com, which is a forum for people who are facing problems in real estate. (foreclosures, etc.) Not really very targeted. And you'll burn through alot of budget quickly since its a highly trafficked forum. However, if you can choose the 'Page' titled 'Getting Started in Real Estate', you'll do much better. (p.s Just an imaginary example, but you get the point) Hope this helped. I'm no expert though, just something I thought would make sense. Also, run your Adwords Placement Report everyday and dig into those data and see if anything looks really screwy
i have been specifically targeting sites by selecting the actual pages not the entire site itself i also changed the number of sites i started with only about 15, now i have 138 sites gotten from multiple keyword searches (the initial query gave me 600+ and i narrowed them down based on ad placement --- above the fold, and relevancy) just started this one today and working my way up on the cpm again...
I would half a55 micro target and pay $.50-$1 a click. 100$ CPM seams a bitch mutch unless you have a really good CTR