UniqueHoodia is proving to be one of the hottest converting hoodia products on the market with some affiliates achieving less than a 1/20 conversion rate. In fact the top 2 UniqueHoodia affiliates are converting at 1/11 since the launch in February! So with this in mind I have put together my top tips for achieving a conversion rate of 1/20 or better on UniqueHoodia: 1) Appear as an Independent Source One of the fastest ways to destroy your conversion rate is to not appear independent on your site. People arrive at your site looking for an independent opinion or some unbiased information about the hoodia product. If your site is littered with adverts for the product or contains copy and images taken straight from the product site then you can kiss goodbye to your 1/20 conversion rate. 2) Format your Page for Scan-Reading If you suffer from a high bounce rate, low average time on site, or just poor clickthroughs and conversions it could be that your site is not easy to scan-read. Tracking software has shown that many people will scan through a page to the bottom and then scroll back up to the bits that stood out and caught their attention. If your page isn't doing this then your conversion rate will suffer. Make sure you use short paragraphs, break up the text with images and bullet points, and use sub-headers and colours to make your page easy to read. 3) Use Appropriate Call to Action Links Sites that convert generally have nice clear call to action links. Things like 'Click here to see how ProductX can help you lose weight today' tend to work really well. If you put that on a new line, centralize it, make it a font size or two larger than your main copy, and make it clear its a hyperlink (e.g. blue text with an underline) then your conversion rate should improve. 4) Display the facts your surfers want to see With hoodia products surfers usually want to know how much hoodia is in a pill, how many pills are needed per day, how pure the hoodia, if the product has a valid CITES certificate, and most importantly - will it help them lose weight? If you address all of the concerns they have then they will have no reason to keep searching and will be much more likely to purhase through your link. 5) Make your Images Clickable Something many affiliates forget is to make the images on a page clickable. People love clicking images so make sure your image of the product links to the product site or your review page. 6) Compare Different Products Linked to point number 1 of appearing independent, if you compare different products you are reiterating that you are an independent information source. In addition to that you are also giving the consumer more choice (in case your number 1 product doesn't appeal to them), capturing extra brand name traffic and addressing any queries the surfer may have about ehther product X is better than product Y. Just make sure you make it clear which product is your number 1 product otherwise you may leave your surfer more confused and indecisive than they were when they first landed on your site. 7) Use 'You' Focused Copy The best converting sites are usually the ones that use lots of 'You' focus. For example, instead of saying "Thousands customers have lost weight with this product" say "You can lose weight with this product". This creates a personal connection with the surfer that has been shown many times to increase your conversion rate. 8) Stress Benefits NOT Just the Features This is very easy to do, instead of just stating a feature, explain what that means to the customer. For example its not just a money back guarantee - its a money back guarantee which means you can try the product with no risk! People buy on benefits but justify their purchase with features. For example if you are deciding whether to buy a 32 inch TV or a more expensive 40 inch one you may try to justify purchasing the 40 inch one by telling yourself it will fit in the corner of your room better or the colour matches the stand you have, etc. The real reason you want the bigger TV though is because you will have the benefit of a greater enjoyment when watching your favourite show or sports team. 9) Advertise Discount Codes People love a discount and that is never more true than during a credit crunch! If the hoodia product you are promoting has a discount code make sure you make a song and dance about it on your website. Show the customer exactly how to redeem their discount and make it clear if there are any terms and conditions that need to be met (e.g. minimum order value). 10) Make your Copy Easy to Understand It is so easy when promoting health products to use words and phrases that the everyday surfer may not understand. Try and write in simple, plain English (get it proof-read if English is not your first language) and if you do need to write something that people may not understand make sure you give them a nice explanation of what the word or phrase means. If you can write at a level where an average 11 year old could understand it then you should find your high conversion rate much easier to achieve. So there we have it, 10 essential tips to ensuring you reach a good 1/20 conversion rate on hoodia products. However, the fact is that all of these tips can be applied to any type of site in any type of niche. Need a new weight loss product to promote? MoreNiche has two highly successful weight loss products you can promote: UniqueHoodia Powerful appetite suppressant containing 460mg of pure hoodia per pill 30% on every sale, including phone sales Average order value of over $100 Conversion rate of 1/20 on targeted traffic Resources - Banners, pre-written reviews, website templates and more To find out more about promoting UniqueHoodia visit: UniqueHoodia Affiliate Program Diet Pill Affiliate Program Proactol Clinically proven fat binder that binds up to 28% of your fat intake Up to £92 on every sale including phone orders Average order value of over $160 Conversion rate of 1/40 on targeted traffic Resources - Banners, pre-written reviews, website templates and more To find out more about promoting Proactol visit: Proactol Weight Loss Affiliate Program