Here are 10 basic components to include in a Marketing Plan: 1.Product/Service Definition Describe your product or service in simple and easy-to-understand terms. 2.Target Audience In conjunction with your company's product/service definition, take the time to clearly describe your target audience. Be specific as to the demographics and psychographics of your ideal buyer. 3.Goals & Objectives Set the bar as to what you want to achieve. Establish both short term and long term objectives for your company. Make your goals meaningful, specific, and measurable. 4.Identify the Competition Is your competition a series of small local vendors, or is it a group of large national companies with ample resources? Or, is your product/service so unique that the resistance is really a lack of awareness? 5.Pricing A guidepost for setting price involves estimating the monetary value your customer will receive, and understanding your financial goals and objectives. 6.Establish a Marketing Budget I ran across these ideas for marketing and thought DP users would like to know them. Marketing expenses can add up quickly, so set aside a specific dollar amount per month or per quarter. 7.Look at Channels of Distribution The planning is over; it's time to identify marketing tactics. Brainstorm a range of ideas to reach your target market with your value message. 8.Set Specific Action Steps Each tactical idea comes with its own set of action steps/road map. For example, if you want to mail a brochure. 9.Set Timing for Each Step Listing action steps is not enough -- you must establish a timetable for each step. 10.Get Accountability The best laid marketing plans fail when they end up in your bottom drawer, never to be seen again. Therefore, it is CRITICAL to have an objective coach hold you accountable for taking charge and executing your plan. Consider “hiring†this person to help write your plan
That s is a lot of good stuff. I fully agree with 1.Product/Service Definition But the technique in which you should use your points can come via article marketing, facebook page, twitter and online forums. Article marketing is great in channeling your own unique niche and target audiences, facebook page is all about the fact it can be googled up even without being a facebook user, you can build your own followers via twitter and get tons of people via online forums that are aligned to your site/product /service niche! By Identifying your niche target you branding is like halfway done and your selling process is halfway done. Its just like selling fish to fish mongers, they found your stall and fishes interesting , they just not that convinced you know alot about fishes as to them. Convince them that and your product is sold before they say you coming! You could buy my book of try the best techniques to market your product via article marketing, facebook, twitter and online forums! "stephenstreets.com/how-to-funnel-internet-traffic-and-promote-your-site-like-a-pro-with-article-marketing-facebook-twitter-and-online-forums"
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