Ok guys, so I've been recently trying to find out the more up-to-date info about SERP and SEO and so on, and I came across this E-book which was published just recently... free of course... and it actually has some good insight. The author wrote about onpage SEO, gave a case study on Page Ranking and highlighted some myths of SEO. I think you all should check out the myths section because I see a lot of members offering advice that is out of date according to today's standards. So check it out here.