Apart from the long going debate on whether PPC is actually a good channel to spend; no matter what you sell the power of PPC just cannot be ignored. Whether you are into something as common as shoes and clothes or something offbeat like industrial goods, you can always figure a way to reach the right audience with PPC. Every Industry, Category and Product type may demand a unique mix of PPC strategies that create a combination of PPC features that complement each other and fill in the gaps required to sell any product. At Sokrati we believe in testing new ideas and betas which is crucial for client growth and relations. This has helped us in collating a plethora of intelligence on PPC best practices. We have managed to list down a mix of strategies that have worked well for us and will for you. These may not be the ultimate strategies that if followed blindly will lead you to success, but if used wisely have the potential to boost conversions from your PPC campaigns. - Leverage Search Companion Marketing When you are playing with keywords with higher CPCs it’s always a good strategy to identify and focus on channels having a lower CPC for the same keywords. Click costs on display networks are 10% of what they are for Search Ads. Thus by leveraging a mix of both enables user intent based campaigns to be highly economical and highly relevant on both the channels. So somebody searching for your product / service using a specific keyword with a high CPC can be targeted with display ads which are cheaper and in turn lead to conversions for genuine enquiries. Read More