Just like all good direct marketing, circulation, offer and creative are the secrets to success. But you have to think about them a little differently, read on for some tips on how to make sure your email gets delivered and read. 1. Be Relevant : Be disciplined and test your concepts before rolling them out. 2. Don’t get boring : Offer a regular change of creative and offers. 3. One size doesn’t fit anybody : focus your efforts on developing targeted campaigns. 4. Keep subject lines to the point : Subject lines are critically important and should be heavily focused on and tested. 5. Images : DOnt use images cause most of e-mail programs dont allow mesagges to show up 6. Revalidate Your File: Work out a program to regularly revalidate these addresses 7. Stay predictable : Big changes in your delivery volume or sending patterns can raise flags on ISP systems. Big spikes in volume on unusual days can trigger blocks so don’t save those full file mailings deep into your lapsed customer file until your most important drop of the year. 8. Measure your inbox delivery: ISP’s have sophisticated spam filters that change regularly. so change your subject line and email content words, test it sending t oyour e-mail and after send it to your prospects / leads. 9. build your email reputation with ISP’s: Building your reputation score with ISP’s takes time and is an ongoing process. Different ISP’s have different standards you will need to know, adhere to and develop policies around. AOL, Yahoo and MSN/Hotmail are the major web domains but by no means the majority. 10. Manage your email file : Check and update your e-mail list / file for better results Resource : http://blog.1biz24.com/index.php/2007/10/20/10-email-marketing-secrets/
I see you are promoting GDI in your Sig, What can you tell me about it from a personal point of view?
Do you have any suggestions for online email management? I have 500k emails I need to start marketing, but it's all online.
You shouldn't have to do any of that yourself. What you should do is invest in the proper email marketing tools. A third party service that deals with all those aspects and has a professional team to do so would be something like Aweber.com. Save yourself time and effort, and pay for results.
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