One of Google's video blog contestants talked about his CTR as high as 10%, then I saw a few members here on DP claiming the same. First of all, 10% is great; if you have good traffic, that means big checks. But on the other hand, that many visitors clicking away isn't a great compliment to that page, isn't it? Unless, of course, it is a MFA site where you want everyone to click and leave. So, without discussing specific CTR numbers and without thinking of MFA sites, what kind of pages do you think would generate very high CTR's? 1. Excellent but limited contents, so visitors want to learn more elsewhere? But if other sites that your ads lead to have more complete answers why do visitors want to return to your site again? 2. Target general keywords for people who are just browsing, or very specific keywords for people who are trying to solve a problem? Which group is more likely to click ads? 3. A large portion of visitors are new internet users who have not become ad-blind. 4. New/Returning visitor ratio is high, or rotating ad placement on a regular basis. 5. I'm not a fan of stuffing a page with adsense blocks but maybe that works for some sites? 6. Have good ranking and traffic to begin with, otherwise if you have 2 UV a day, 50% CTR doesn't mean anything. What do you guys think?
quote "But on the other hand, that many visitors clicking away isn't a great compliment to that page, isn't it?" Many sites are single-visit places. Wikipedia for instance. If you write an article on Wikipedia, however interesting, you don't expect people to come back everyday to re-read your article. So are a lot of pure information sites. People come there in search of a specific piece of information, mostly via a SE, pick up the information and leave, sometimes just by clicking an ad. If the ads match the content, CTR might be good then, and that doesn't mean your content is bad.