We had a long conversation about price matching our ecommerce site today. It was discussed that we don't need to do this and others said, yes we do. Are there any documented studies of this and why it should or should not be done? Thanks for any help or information.
For products only few retailers carry, you can go away setting the prices little higher. Other then that for common products you would loose customers if you set prices higher. So yes, its always good idea doing research how others are pricing the products.