I have a keyword that started on hold from the moment I added it but was still receiving a 1% ctr. Today it was disabled. I thought the minimum was 0.5%? Any ideas on how I can fix it?
I'm up to 3 disabled keywords now, all of them above 1% ctr. A trick I found is if I edit them by capitalizing a letter in the keyword it goes back to normal or on hold. I really don't want to have to do this everyday...
I have had this war with google many many times. Keywords that show over 2% get disabled. Your stats don't distinguish between Google clickthrus and partner clickthrus therefore their line is that it must not have been doing .5% on google, but there is no way to dispute it. I had a keyowrd that did over 2% for 6 months... then one day there were 10x's the normal number of searches for the keyword due to the keyword being part of some breaking news that day. It got disabled and it has been a chore for 2 months to keep it sticking again. Had to open another account finally. You would think that if it proved its relevance over 6 months that they would excuse one day of bad performance. I was spending $100 per day on that word. It's like they don't want your money.
I see no rhyme or reason as to why google puts some of my keywords in trial or disables them. I have stopped trying to figure it out too...
Why Google do this? It brings no avail for Google and only makes problems for people with less popular words with low CTR
Google keeps historical data across all thier customers. They pretty much have an expectation of performance when you put the keyword in, before it's even being served. I ran into the same provlem for a client that sold dog food. We tried doing listings of bog breed names and 90% of them came out of the box On Hold before they had even been served. So Google, somewhere, has information that says 'we already know these terms won't have a good click through rate, so put them on hold." It's not a smart way to do business. They should evaluate keywords based n the individual campaign. A dog food campaign based on dog breeds might do very well in terms of clicks, where sasy someone trying to sell paintings of dog breeds might not.....
This has always frustrated me about Google. I had a keyword with a huge conversion rate. A movie came out with the same title as my keyword and the CTR dropped overnight. Google disabled the ad before I could pull it. The problem is the movie is long gone and they won't enable (or allow me to use) that keyword. What once had 6 or 7 highly relevant companies listes now has one that is still advertising the movie (some sort of automated listing). I wish they would use a little common sense at times