I am managing 2 AdWords accounts via the My Client Center. They are two separate accounts, but owned by the same company. The accounts are different business models within the same industry. Let's say Widgets for lack of a better term. Account 1 sells Widgets made by many different manufacturers and is more or less region specific (West coast, and southwestern US). This account has been running full steam for a little over a year now and has a dedicated website that is very successful both in PPC and organic search. The actual brick and mortar is on the west coast. Account 2 sells Widgets made by only one manufacturer called Blue Widgets and is catering to the Midwest and East coast. This website is completely different from Account 1 in regard to content, look and feel, and the main product. The Brick and Mortar is in the Midwest and it's a fairly new business, but running very well so far. OK, here it comes. Account 1 also sells Blue Widgets, but not in the same region as Account 2. The company however wants to create a separate website for marketing Blue Widgets in the South West and West Coast. They no longer want to advertise Blue Widgets via the domain name in Account 1. They want a separate domain like they did for the Blue Widgets in the Midwest since that business is working well. The thinking is a more targeted website needs to be created to focus on Blue Widgets on the West Coast. Which makes sense, and I agree with, but I want to make sure it's done correctly in the eyes of Google. Would it be wise to start a new campaign in Account 1 using this new domain to market the Blue Widgets? The Blue Widgets would actually be sold from the Brick and Mortar on the West Coast location that also sells other widgets, but there would be a staff for Blue Widgets only. I ask because technically it's the same company, just a different way to market Blue Widgets and Blue Widgets only. Or should I open a 3rd AdWords account for this new website. I'm really trying to understand if the company is walking a fine line with double serving ads or not. I don't think so since the accounts all target different parts of the country and/or specific markets. I hope this makes sense. Any feedback would be appreciated.
I do not believe this is a problem, I recently set up a new account for one of my clients. The widgets he sells are very time consuming and physical surveys are required. A new company has been set up to sell widgets 100% online, reducing the cost to the consumer and increasing the number of locations they can service. Origanal company targets the whole of the UK, new company targets particular regions. In some cases both adverts appear however, different companies, different URL's, different business models and different AdWords accounts. I can not see a problem