+1 button coming to Google AdWords

One big Announcement by Google they are coming with +1 button in Spoonser link....

In the coming weeks, our search results and ads on Google will include a +1 button, which users can click to recommend your ads. we don’t need to make any changes to your account in order to take advantage of them. The final landing page URL of your ads can also appear on the Google profile of any user who +1’s your ad.

 

Yes, another great feature added by google.

 

Any ideas on how to take advantage of this?

 

Provide a high quality product or service, over-deliver above their expectations and they just might +1 you.

 

this is in direct competition for facebook like button... only time will tell how this one fares

 

This is the second attemp made by Google to compete social networks, after the failure of Google Buzz.
Hope it will be usefull for webmasters..

 

Seems like you forgot google wave, or orkut

 

I realize that but I work with offline clients (for PPC and other) and I was thinking of some way to take advantage of this for my clients. For example, if they get a lot of "+'s" will they get a better quality score and/or cheaper cpc? If there is a benefit, can we come up with a strategy to get more +'s like asking happy customers to click the + or something on that order.........

 

i believe that lot of "+" from users should take your site links up in the search results and that should also mean higher price for your ads...am not sure though

 

I don't think the +1 will be tied in to Adwords and bring any direct benefits such as higher QS and therefore cheaper CPC. It might get more people to look and read an ad and consider clicking on it, thus providing the benefits mentioned but not tied in directly to the QS calculation.

I don't even think it's going to help natural rankings. To me, it's a gimmick, but a good one.

 

I think Google does not require to any gimmicks, now all they want is to increase their market share further and ward off the competition. In this case what if Google+ also becomes a contributor with the other criteria they have. We can't say what they are upto, but surely only the time can answer to see how far it goes on

 

I agree with Lucid.
The +1's are supposed to add to your ad or site's credibility, thus help you gain higher CTR than your competitors.
It might be that not adding a +1 button on your landing page may hurt you in the long run.

 

Any company for that matter will try to use what they have to their benifit. with +1 in the long run, if your site does not have it, then u might be ending up with less value in one of the points they calculate their search order on.

 

Google made this 1+ due to the rejection of Facebook partnership offer

 

Agree 100% with this

 

True facebook partnership failed so they made their +1 I also think somehow their going to use this information to try to weed out spam blogs and un useful sites.

 

It happen just like Facebok "like"
I think it would be great that help Google to analyse that your content is quality or not. Because quality content, mostly people will add Google Plus.
With this , SERP able to provide a better judge on website content and help in SEO.

 

Will +1 cost the advertiser a "click" when a client "+'s" the ad?

 

Click on advertisments and +1 are totally different things

 

Yes Google thought they could easily acquire Facebook like they did it for Youtube, Blogger, DoubleClick etc..