$1,000 Dollars, 30 Days and 90 Competing Ads - Pop Quiz A$$hole :)

Ok,

So, imagine the scenario.

You have $1,000 in your AdWords wallet, you're competing on a competitive set of keywords with 90 other ads to try to beat (in practice this would vary on each of Googles international versions) and you have 30 days to make back your $1,000 with a profit or... I dunno, the world will explode.

So, to echo the immortal lines of Dennis Hopper in Speed: "Pop Quiz Asshole" What do you do?

 

go through all the adwords tutorials...

 

Take 30 - 40% of your $, run some tests, roll the winners with the balance of your funds.

 

Find the most specific keywords you can and target those. Paying more for clicks doesn't mean better conversions. The 5c clicks convert just as well as 50c clicks. Find the 5c clicks.

 

Um, it will depend on what you are selling I suppose. If you are selling something worth $1,000 .... you only need one conversion. If you are not selling anything ..... well, then you won't make any money I guess ..... if you are relying on Adwords to get traffic and Adsense to make money .... it'll be quite tough to break even imo.

 

So I have 30 days. That means I'll just need to do it faster in 15 days.

Assuming everybody else is probably doing the same game, let's say bidding 5 dollars per click with a daily budget of $30 - I'd just double my pay-out and cut the time in half.

Blow away all the competitors with $10 per click and set the daily limit at $60.

But I'd have to be in a fairly high profit per customer business.

Like, say, selling a Hum Vee, or an attorney gaining a special client.

(Did you guys know that car sales people pay for ads on their own to sell cars at their dealerships? Suppose they ran a $10 ad in the paper - well, they can make from $300 to $3000 per car, depending. I'm thinking that someone needs to tap the market if they haven't already).

 

Be careful with the high bids when there is a lot of competition for the keyword. Someone in the 2nd place might just click your ad 2 times and there you go, you've lost $20. Happened to me, although not that high of an amount.